Marine Protected Area Planning, California

Community Engagement, Integrated Communications, Project Management

Leading the public engagement and communications efforts for the California Marine Life Protection Act Initiative’s south and north coast regions, Strategic Earth developed, coordinated, and managed outreach strategies and associated tools to engage disparate stakeholders in an inclusive public planning process. Using targeted messaging and materials to relay complex scientific information, Strategic Earth staff liaised with state, federal and tribal governments, public utilities, informal and formal education institutions, and interested stakeholder groups. Strategic Earth successfully created a strong network of grassroots communication partners to assist with disseminating information to a broad audience.

PROJECT DETAILS

Client: Marine Life Protection Act Initiative
Key Results: Inclusion of diverse interests, priorities, and needs in the design of regional MPA networks.
Materials and Outputs: Stakeholder engagement strategies, key messaging, established key communicators network, key resources (fliers and brochures, fact sheets, FAQs, guidance documents), informational videos
Website: www.dfg.ca.gov

  • Services

  • Iterative program design, implementation & reporting
  • Stakeholder assessment & analysis
  • Relationship building and n-the-ground outreach
  • Group facilitation
  • Communications planning, design & implementation
  • Materials and messaging development & distribution