Sustainable Seafood Communications & Outreach Program Development
Strategic Earth provided strategic planning and meeting facilitation services to support Seafood for the Future develop a Sustainable Seafood Communications/Outreach Program. With guidance from Seafood for the Future staff, our team convened an all-day workshop with an industry focus group to learn about industry needs, priorities, and challenges in effectively and accurately communicating science-based information to business partners and consumers. The workshop resulted in a clear next steps with pathway forward for Seafood for the Future to begin developing a more widely accessible communications tool that could strengthen business to business and business to consumer connections to sustainable seafood that would be supported by the Aquarium of the Pacific in partnership with members of the seafood industry.
Client: Seafood for the Future
Key Results: Supported a seafood industry focus group in discussing the challenges with current seafood communications and identifying outreach tools to meet the industry’s needs that can be piloted over the next year and long-term if successful.
Materials and Outputs: Process design framework, meeting and facilitator’s agendas, meeting summary
MEETING DESIGN AND FACILITATION