Virginia Oyster Shell Recycling Program

Integrated Communications

Strategic Earth provides integrated communications services to support Virginia Commonwealth University (VCU) increase the visibility of the Virginia Oyster Shell Recycling Program. We are conducting informational interviews and developing a communications strategy that includes key messaging and recommended delivery methods to specific target audiences. This effort aims to increase awareness of the recycling program with key restaurant staff and patrons and highlight the positive contributions of the program to native oysters and Chesapeake Bay restoration.


Client: Virginia Commonwealth University
Key Results: Communications recommendations outlining strategies, messaging, and tools to feasibly and effectively communicate information about the Virginia Oyster Shell Recycling Program to target audiences
Materials and Outputs: SWOT analysis, interview tool, communications recommendations memo including key messaging and delivery methods

  • Services

  • Communications planning and design
  • Informational interviews
  • Materials and messaging development