Marine Protected Area Planning, California

Leading the public engagement and communications efforts for the California Marine Life Protection Act Initiative’s south and north coast regions, Strategic Earth developed, coordinated, and managed outreach strategies and associated tools to engage disparate stakeholders in an inclusive public planning process. Using targeted messaging and materials to relay complex scientific information, Strategic Earth staff liaised with state, federal and tribal governments, public utilities, informal and formal education institutions, and interested stakeholder groups. Strategic Earth successfully created a strong network of grassroots communication partners to assist with disseminating information to a broad audience.