Dedicated to the power of conversation.

Strategic Earth Consulting is a woman-owned, small business enterprise established in 2008. We are deeply committed to supporting diverse voices in natural resource decision-making and management.

Our core team brings over 20 years of experience developing and implementing communications and public engagement projects based on the value and long-term benefits of relationship building.

View Strategic Earth’s Backgrounder

who we are

Jocelyn Enevoldsen, MESM


Jocelyn joined Strategic Earth in 2020 after serving as a consultant on various projects. She provides project management and communications services for clients, and supports Strategic Earth’s internal operations.

Jocelyn's Underlying Magic

An enthusiasm for connecting with people from diverse backgrounds, genuine curiosity about others’ perspectives, a network of friends and colleagues spanning the west coast, and a collaborative, kind, and supportive spirit. Plus a bevvy of ocean themed knee-slappers.

Education & Training

Masters of Environmental Science and Management with a specialty in Coastal Marine Resource Management from the Bren School at the University of California, Santa Barbara and a B.Sc. in Aquatic Biology from the University of California, Santa Barbara. She is a 2015 California Sea Grant Fellowship recipient.

Home Base

Bonny Doon, CA with her sweetheart and their sassy doggo, Porsche.

What Makes Jocelyn's Heart Sing

Saltwater submersion and redwood forest meditation, catching party waves with friends new and old, dancing like nobody’s watching, creating ocean art, and snoozing with Porsche.

Sarah Finstad, MSC

Sarah Finstad, MSc


Sarah joined Strategic Earth in 2020 after serving as our team’s science communications consultant for three years. In addition to project management and integrated communications services for clients, Sarah leads Strategic Earth’s internal and external communications and supports internal operations.

Sarah's Underlying Magic

An eye to the big picture, efficient and effective processes, outside the box thinking, alignment of client goals and audience needs in products and processes, and depth and breadth of marine science knowledge.

Education & Training

Master of Science degrees in Applied Marine Science and Environmental Education from California State University Monterey Bay and Southern Oregon University, respectively, and a B.S. in Ecology and Evolution from University of California, Santa Barbara.

Home Base

Aromas, CA, with her husband, daughter, mother, two naughty cats, and two giant dogs.

What Makes Sarah's Heart Sing

Being outside, observing the world through the eyes of her toddler, yoga, watching plants grow, sharing her passion for the ocean through teaching scuba, and preparing and eating delicious food.

Rachelle Fisher, MAS


Since joining the Strategic Earth team in 2010, Rachelle has strategically designed and implemented projects to successfully and efficiently achieve client needs and goals. She provides a range of skills including facilitation, strategic planning, process design, developing integrated communications, and project coordination.

Rachelle's Underlying Magic

Rachelle possesses extensive experience, science and policy chops, affinity for efficient and holistic processes, and a passion for creating inclusive spaces for difficult conversations. Rachelle is interested in approaching all aspects of her work with kindness, empathy, and through a pragmatic lens.

Education & Training

Rachelle holds a Masters of Applied Studies in Marine Biodiversity and Conservation from Scripps Institution of Oceanography at University of California, San Diego and a B.Sc. in Biology from the University of California, Santa Barbara. She is a 2008 California Sea Grant Fellowship recipient and completed the NOAA CSC Facilitation Training: Navigating Rough Seas: Public Issues and Conflict Management.

Home Base

Rachelle lives in Santa Barbara, which she considers to be one of the most magical places on earth.

What Makes Rachelle's Heart Sing

Authentic connections and relationship building, being in nature (especially solo hikes with her dog), laughing, adventures with her family, knitting, cooking, and enjoying the perfect chocolate chip cookie.

Avery Kaplan, BA


Avery joined Strategic Earth in 2021 to support California’s 2022 Marine Protected Area network review. She assists in the development and review of processes and products.

Avery's Underlying Magic

Translating information to empower different audiences, whether it’s English to Spanish, raw data to graphs, or science to story. Avery stays curious and is constantly learning and listening, which helps her draw connections between client needs, developments in relevant fields, and historical context. 

Education & Training

Avery holds a B.A. in Earth & Environmental Science with a concentration in Spanish from Wesleyan University and coursework in natural resource engineering from Universidad Austral de Chile.

Home Base

Avery lives in Bedford, MA with her parents, grandma, and dog. Avery is grateful for the unexpected family time after graduating in 2020 and is eager to move west with friends.

What Makes Avery's Heart Sing

Time with friends, the woods, new places and new people, good stories, cooking in a jam-packed kitchen.

Carolyn Kraft, MPP

Carolyn Kraft, MPP


Carolyn joined Strategic Earth in 2020 after serving as a communications consultant on various projects for 10 years. In addition to providing project management and strategic communications services for clients, Carolyn implements stakeholder engagement programs, translates technical information into broadly accessible communications, and develops a variety of support materials for meetings and workshops.

Carolyn's Underlying Magic

Know-how on connecting with a variety of target audiences both online and in-person, a knack for meeting logistics, a sense of humor, an eye for jargon, adeptness with collaborating and wrangling as needed to meet project deadlines, and 20 years of communications experience.

Education & Training

Masters of Public Policy from the University of California, Los Angeles and a B.Sc. in Political Science from the University of Wisconsin, Madison.

Home Base

Los Angeles, CA with her husband and five bookcases.

What Makes Carolyn's Heart Sing

Reading books, browsing in bookstores, savoring dark chocolate, listening to 80’s music, hanging out with her husband, and writing picture books featuring quirky ocean animals.

Kelly Sayce, MAS


Kelly has grown Strategic Earth from the ground up since its inception in 2010. Over the last decade, she has had the privilege and honor to partner and collaborate with diverse and inclusive voices throughout North America, from Tribal Leaders and fishermen to resource managers and researchers. As the keeper of Strategic Earth’s culture, Kelly has designed a holistic, team-based approach to internal operations that celebrates team members’ strengths and inspires a growth mindset.

Kelly's Underlying Magic

Kelly is committed to team-based daring leadership, expertise in empathetic communication, an unparalleled drive for excellence, openness to trying new things and making big decisions, a creative eye, and a love of spreadsheets and good thesaurus.

Education & Training

Kelly holds a Master of Applied Studies degree in Marine Biodiversity and Conservation from Scripps Institution of Oceanography at University of California, San Diego and a B.S. in Biology and Environmental Science from Trent University. Kelly is a certified mediator with the City of Los Angeles and has received a professional certification in “Negotiating Effective Environmental Agreements.” She is an alumna of Leadership California, Class of 2018, and was a recipient of the 2010 Innovation in Technology Award from the US Institute for Environmental Conflict Resolution.

Home Base

Kelly lives with her incredible husband and two semi-feral cats in Los Angeles, and relies on the wonders of Idyllwild to retreat and recharge.

What Makes Kelly's Heart Sing

Meaningful conversations that build lasting connections, ‘follow her nose’ walks in the woods, creating things with her hands — knitting and sewing are favs (in honour of Grandma McGee), spending time with her nephew and nieces, delightful cups of tea with a really good book, donkeys, cuddles from reluctant cats, green juice, mindfulness meditation, and flowing through a vinyasa.

Sara Shen, PhD


Since joining Strategic Earth in 2016, Sara has worked on a variety of projects related to collaborative fisheries management, marine spatial planning, and large-scale policy planning.

Sara's Underlying Magic

Sara’s underlying magic includes an eagle-eye attention to detail, strategic yet flexible approach to project design and implementation, efficient and structured conversations that advance shared goals and celebrate collaboration, and seamless translation of scientific and technical information to diverse audiences.

Education & Training

Sara holds a Ph.D. and M.S. in Oceanography from the Scripps Institution of Oceanography at the University of California, San Diego, and a B.A. in Marine Science from the University of California, Berkeley, and has training in conflict resolution and negotiation.

Home Base

Sara lives in Redondo Beach, Ca, with her husband and son (and at the beach as much as possible).

What Makes Sara's Heart Sing

Kissing, hugging, and squeezing her toddler, playing board games with her husband, never cooking a recipe twice, and swimming in the ocean.


Strategic Earth is at its best when surrounded by experts from a range of backgrounds and disciplines who work together to arrive at creative approaches that might otherwise not have been considered.

Our team actively collaborates with other contractors and experts depending on the needs of each project.

Christie Costello

Connie Winterstein, MSc

Marc Purchin, MBA

Marc Purchin, MBA

Magic Mim

Christine Springer, MSc