Chimp Heaven, one of the primate sanctuaries under NAPSA; Gage, Lexus, Muffin, Sophie, and a friend.


Strategic Earth is supporting the North American Primate Sanctuary Alliance (NAPSA) with a strategic planning process to help re-home captive chimpanzees successfully to accredited, reputable facilities. 


Strategic Earth will support the design and facilitation of strategy sessions with NAPSA’s leadership to build a roadmap for chimpanzees’ long-term care and reprieve in sanctuaries. Strategy sessions will be informed by an initial information-gathering phase where our team will lead a series of interviews with key partners to learn about successes, strengths, and examples of best practices in the industry. Strategic Earth will also provide project management services and coordinate communication across NAPSA.


  • Stronger relationships across NAPSA partners that support consensus-driven decision-making and co-developed visions, values, and goals.
  • A series of strategy sessions for cross-sector capacity planning with key partners (including funders) to imagine possibilities, wishes, hopes, and aspirations for chimpanzees’ successful future sanctuary placement.


Client: North American Primate Sanctuary Alliance (NAPSA)

Project Duration: July 2023 – July 2024

Materials and Outputs:

  • Contact list of NAPSA partners and stakeholders to engage in informal conversations
  • Discussion support tool based on the principles of Appreciative Inquiry to help inform strategy sessions
  • Outline of strategy session goals, objectives, and anticipated outputs
  • Strategy session materials include agendas, facilitation plans, slide decks, and communications to participants

Photo Credit: Chimp Heaven, North American Primate Sanctuary Alliance (NAPSA)


Strategic Planning, Process Design, and Implementation

Project Coordination and Management

Meeting Design and Facilitation

Materials Development and Distribution